6/7/2023 0 Comments Weekly active usersThe number of unique visitors that engage with your app within a 30-hour window. Primarily used by businesses where users are expected to interact with the app daily (e.g. The number of unique visitors that engage with your app within a 24-hour window. Aside from WAU, you should also track the following two categories: Daily Active Users (DAU): But if your key objective is to boost revenue, your active users would be the number of unique users making a purchase on your app over a given period.ĭifferent business goals = Different active user criteria WAU, DAU, MAUĪctive user metrics are of three types. If your objective is to get more app users, your active user measurement would be the number of unique users that log into your app. Note that defining your active users - which is the most critical aspect of calculating WAU - will be unique for every business goal. User 1 is an active user (counted once).User 4 clicked a button and then closed the app.User 1 logged into the app again and clicked another button.Use 3 scrolled and swiped, and then closed the app.User 2 logged into the app but remained idle.User 1 logged into the app and clicked the button.Throughout the week, the following engagements were registered:. ![]() Criteria of an active user - Anyone who clicks a button, swipes, or scrolls.Collect the data using an analytics tool of your choice, and add the number of unique users who meet your active user criteria for the selected week.Define the frequency of the engagement you want to measure (WAU in our case).Define your criteria for an active user, including the specific in-app actions the user would take. ![]() Now, let’s review how to apply the formula in real life: Total number of unique active users that interacted with your mobile app within the last seven days, starting on the designated day
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